Hello
This is Jo, founder of Unbound Factor.
I dedicate myself to exploring the bursting intersection of neuroscience, psychology, and behavioural science to generate cognitive and behavioural change that effectively improves human well-being.
My Story
I became fascinated by how the mind works at a very young age. My parents would regularly buy encyclopaedias and other book collections from sellers who would knock at our door. One such collection was about the human mind. I recall going through the 4 books in the series and playing to teach its content to an audience. That interest persisted for many years and I applied it to my career during nearly two decades working in large international organisations, leading businesses and marketing teams.
In parallel, I dedicated my free time to constantly learning more about neuroscience, psychology and behavioural science. It became my passion.
​
In 2023, after months of a vicious cycle, I burned out. I felt the urge to make sense of it all, so I started searching for answers to what had happened and how to recover. My interest in neuroscience led me to curate scientific research and collect proven methods and, after a few months, I had amassed a substantial amount of knowledge and practices that helped me significantly. What I realised later is that those insights were not just helpful to recover from burnout, but to simply live better. So I decided to share my findings. And that’s how Unbound Factor was born, out of the vision to spread awareness, normalise prioritising well-being, and simply put, help others feel and do better.
